| The dirty secret in the home-based industry, is that the | | | | The average person uses the internet now. When |
| network marketing systems have been broken for a | | | | they want to learn something new, they don't call Aunt |
| long, long time. The MLM or network marketing industry | | | | Jane and ask her if there are any home parties that |
| has a 90%+ failure rate, and it often blames the | | | | she may know about. They do a Google or Yahoo |
| distributor. The system of advertising and prospecting | | | | search and look up websites. They use Instant |
| that built the industry; home parties, prospect lists and | | | | Messaging, or My Space. The precious little time that |
| cold lead calling, are not as effective in the 21st | | | | people have for socializing and being with family, they |
| century as they were when the industry began in the | | | | don't want to spend at a product presentation or a |
| mid-1950's. | | | | hotel meeting. I don't either. |
| The problem is NOT the average distributor. The | | | | So instead of trying harder, or teaching your distributor |
| problem is that the MLM system has not changed or | | | | that they need the thick skin of the rhino, change the |
| kept up with the changes in society. What worked in | | | | system you teach to prospect and build! There are |
| 1964, or 1985 doesn't work today. The problem is NOT | | | | several generic internet systems that teach people |
| that the distributor doesn't affirm enough, believe | | | | how to market their MLM businessonline- without cold |
| enough, or try enough. The problem is that very few | | | | calling or wasting big money on leads. The principles of |
| people want to do presentations like home parties, or | | | | the power of relationship that is network marketing's |
| call their kid's soccer coach from the 3rd grade,or talk | | | | strength don't change. The when and where those |
| to Uncle Bob about the "opportunity of a life time", or | | | | relationships are built does change. |
| spend $5,000 buying leads and learning how to cope | | | | The best of those systems use a funded proposal |
| with rejection. | | | | idea where you and your distributors create several |
| The average distributor does not want to become | | | | streams of income while you build prospect lists. This |
| what most MLM trainers and uplines still teach. Yes, | | | | allows your distributors to create cashflow that is then |
| those techniques still work some of the time, and work | | | | used to reinvest into advertising their primary business. |
| very well for some of the people. They fail for most | | | | If you're a smart network marketer, harness the |
| distributors most of the time. And the irony is that | | | | power of the internet. You'll be able to create a 90% |
| network marketing is a business model designed for | | | | success rate, instead of a 90% failure rate. Imagine |
| the average person. The system sucks, not the | | | | what a 90% success rate would do for the MLM's |
| distributor. | | | | reputation. |