| Take The Low Hanging Search Engine Fruit
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| | this in a way that "informs" your Web
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| Millions of Web sites are elbowing each
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| | site visitors instead of intentionally
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| other every day for search engine
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| | piggy-backing on the popularity of
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| position. Many of them belong to big
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| | another Web site. Case in point -
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| businesses with big marketing budgets.
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| | Virginia Oncology Associates has an
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| How do you compete with that? By grabbing
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| | extremely content-rich Web site. On their
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| some of the lower hanging search engine
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| | research pages they mention the "Sarah
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| fruit they're too big and busy to notice.
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| | Cannon Cancer Center" regarding on-going
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| Our company, Visionefx, is located in
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| | clinical trials. If you type "Sarah
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| Virginia Beach, Virginia and helps
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| | Cannon Cancer Center" in Google you get a
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| businesses in all Hampton Roads cities to
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| | first page, first position result for
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| rank high among major search engines. One
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| | Virginia Oncology for the corresponding
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| of our methods is to collect quality
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| | page; ( Now take a look at their search
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| content for our clients' Web sites. The
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| | engine results in Google. Not bad search
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| content can be regional or local, and we
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| | results for Google. They also get the
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| recommend using as much as you can. If
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| | same results in Yahoo, MSN, AOL and Ask
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| you sell lady's jewelry, talk about local
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| | Jeeves. Be careful when you're using
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| jewelry shows, local trade shows, fashion
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| | a competitor's name. For example, if
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| shows and events. Don't know of any
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| | you're a moving company based in Virginia
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| events? Try calling the Convention Center
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| | Beach and you fill your Web pages with
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| in your city or check out their web site.
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| | name-brand, popular moving companies in
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| Another great resource is your regional
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| | Virginia Beach, Virginia for no other
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| newspaper or online newspaper web site.
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| | reason than to ride on their popularity
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| Quality content is king!Utilize Local and
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| | in the search engines, you could get
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| Regional Search Engine Listings
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| | penalized by the search engines.
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| If you have a business in Virginia Beach
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| | Remember, it's all about relevant content
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| or any other Hampton Roads city such
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| | - relevant to your Web site.Going Passive
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| as Norfolk, Portsmouth, Chesapeake or
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| | Increases Search Phrase OptimizationYou
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| Suffolk, get a local listing in Google.
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| | can never tell how potential customers
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| Yahoo offers local listings as well. To
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| | are going to find your Web site. I call
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| see how local results differ from general
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| | this "passive search phrase
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|
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| | optimization". This is when users visit
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| results go to Google and type "Web
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| | your
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| design in virginia beach". At the top of
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| | Web site while they were searching for
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| the
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| | something else. Case in point: Rourk
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| page you'll see "Local results for Web
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| | Public Relations has a section on their
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| design near Virginia Beach, VA". If you
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| | Web site titled NEWSROOM. The article
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| click this link you'll see 9 to 10
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| | under the newsroom titled "What Does Your
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| companies listed for Virginia Beach, VA.
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| | Image Communicate", contains tips about
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| This
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| | professional business attire, presenting
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| type of list is very popular and
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| | a polished and powerful appearance for
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| powerful when it comes to consumers
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| | men and women, and so on. One phrase in
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| looking for
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| | the article is, "best quality gabardine
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| services or products on the Web.Get
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| | suit". Go to Google and search the phrase
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| Results With Regional Listings
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| | "best quality gabardine suit". Rourk
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|
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| | Public Relations is on the first page,
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| Customers prefer doing business with
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| | fourth listing. This is "passive search
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| local businesses. But you need to rank
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| | phrase optimization".Optimize Web Site
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| high
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| | Headings TooAnother way to optimize your
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| in their Web search, or you'll be buried
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| | Web site is to use your keywords in
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| on page 10, where few customers tread.
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| | headings, subtitles, page titles (found
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| How do you get there? Sprinkle your Web
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| | in the blue bar at the top of your Web
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| site with the correct keywords. If you're
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| | browser), bold face and hyperlinks,
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|
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| | because these stand out to the search
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| a Virginia mortgage company, figure out
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| | engines. For example, a local Visionefx
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| how customers will search for mortgage
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| | real estate Web site client Charlie
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| services or loans over the Internet if
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| | Laurens and Associates had a page file
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| they live in Virginia. Will they type,
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| | titled "our team.asp". We changed this to
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| "loan companies in Virginia", "Virginia
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| | "virginiabeach-realestate-team.asp".
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| mortgage companies" or "mortgage loans
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| | Their page title is "Virginia Beach Real
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| in Virginia"? One good way to know what
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| | Estate Services Virginia".How To Be
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| phrases people are using to search for
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| | visibleMany Web sites were built by
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| your product, service, issue or cause is
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| | hobbyists or built with old software that
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| through the Google Suggest Tool. Not
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| | is no longer recognized by today's
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| many users, including search engine
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| | sophisticated search engines. That means
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| professionals, know about this great
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| | these Web sites are "invisible" to major
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| Google
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| | search engines, which means thousands of
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| tool. But it works and it's a great tool
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| | "eyes on screens" will be looking at
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| for getting into the consumer's mind.
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| | someone else's product, service, issue or
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| It is located on Google under 'Google
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| | cause. I went to Google and searched
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| Labs/ Suggest in the left hand column.
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| | "plumbing company in virginia beach". I
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|
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| | did not find any local plumbing Web site
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| All Politics Is Local -- So Is Good Web
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| | results on the first or second pages.
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| Site Content
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| | What does this tell me? It says there is
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|
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| | not one single plumbing company in the
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| If a business with a Web site in Hampton
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| | city of Virginia Beach that has a Web
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| Roads is based in Virginia Beach, then
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| | site that is properly optimized. It also
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| it's a good idea to tighten your Web site
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| | tells me that there are not very many (if
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| copy and keywords to contain the words
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| | any) Web sites for plumbing in Virginia
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| "Virginia Beach". But make sure you walk
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| | Beach. Too bad, a small plumbing business
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| the fine line between legitimate use and
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| | could rule local search in the major
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| overabundance. Search engines will spot
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| | search engines for "plumbing". Try this
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| the later and ignore your site. Your
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| | with search terms related to jewelry,
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| success or search engine position will
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| | real estate or auto sales and the results
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| also depend on the competitiveness of
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| | will be much different.Web Sites Don't
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| your business. For example, "firewood in
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| | Cost, They Pay
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| Virginia Beach" versus "dentists in
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| | If you provide services or products in
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| Virginia Beach".Write For Visitors - Not
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| | Virginia, Virginia Beach or other Hampton
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| Search EnginesThere is no magic formula
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| | Roads cities and you don't have a Web
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| or special software to get you listed at
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| | site, get one. It is quickly becoming the
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| the top of search engine results.
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| | primary way our younger, as well as our
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| However, there is a golden rule that will
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| | middle-aged, generation search for
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| do the trick
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| | information, products and services. To
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| -- Content is King. Good content
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| | find a professional Web design company,
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| generates great search engine results -
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| | shop around and request quotes. A
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| period. So go ahead and chat it up, tell
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| | bulleted list of what you want your site
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| people what you do, what you sell, what
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| | to do will be helpful in your search.
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| you provide. Talk about your competition.
| |
| | Submit this via email to a Web design
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| Yes, you heard me right. But make sure
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| | company in your area and
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| you're doing
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| | comparison shop.
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