Service, Not Food, Will Keep You In The Door

Getting in the door of a real estate agent or loanstandard closing cost,'" he said.
officer isn't hard. Staying there is the difficult part. But it"The introduction gets their foot in the door," Baird said.
doesn't have to be according to customers title"Their service keeps me coming back to them."
companies covet.He maintains his relationship with Talon even though it's
Naoma Doriguzzi, a loan officer with Wachovia innot the preferred title company in his office.
Virginia Beach, Va., said it's all about the service. SheBaird, who does a lot of investor contract work, said
said she works exclusively with a title companythere are several things a title company should do to
because she gets a good response once an order iskeep his business and what others look for when
placed - and if there's a problem it's handled rightshopping for a new one:
away.1. Can you do double closings?
"Service, not the food helps," she said.2. I need the same processor for certain investor
Kathy McGraw, owner/broker of California-basedclients. I don't want to call and ask, I want to e-mail and
CELLing Realty, is amazed how title companies onlyask questions.
go after large franchises.3. My clients are out of state, we need the ability to
"They don't even bother with us mom and pops," sheclose via e-mail.
said. "I don't have any coming to my door."4. You will likely be working with the sellers title
McGraw said the title company she works with has acompany and will need to coordinate the duties and
persistent representative that helps agents whenplay nice with each other. Some contracts are won on
problems arise. She said, for her, it comes down to thethe promise of seven-day closings, can it be done?
quality of reps and escrow officers, "not the title guy."5. Can the title company hold earnest money in their
Chad Baird, a real estate agent with Re/Max Spirit intrust account?
Dayton, Ohio, said a title company that wants hisBaird noted it's been helpful to have been introduced to
business needs to give personal attention.the people processing his orders.
He was introduced to Kristen Schilder of the Talon"When we talk or e-mail, we now have a personal
Group more than two years ago. Baird said sheconnection," he said. "I've dropped off checks and
helped him understand what took place at a titlecontracts before and found nobody at their desks. I
company and discussed the process, the resourcespeeked into the lunchroom and they were all in their
they had available and general advice. Baird said theeating. They know me, I know them, I ended up sitting
title company helped explain what the $75 for andown and staying for another half hour just talking. It's
abstract meant. "They didn't respond with the 'it's aa very friendly atmosphere.