| For some of us, food is warmth and love.
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| | Drive-Thru. We beamed with a sense of
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| We associate it with home and childhood:
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| | satisfaction that we had prodded the
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| tempting smells that greeted us after
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| | market in a healthier direction. Then we
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| school on a cold December afternoon. The
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| | noticed that we were still fat.Where had
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| kitchen served as the center of the house
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| | we gone wrong? Well, the "small" burgers
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| under the kindly direction of the Captain
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| | were still big: two to three times the
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| in the apron. If we were good, we might
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| | size of their relatives of forty years
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| be allowed to stir the pot. If we were
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| | ago. The salads were healthy until
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| very good, we got to clean out the mixing
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| | drenched with several hundred calories of
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| bowl.As we grew up, we found wonders
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| | creamy dressing. To maintain the taste we
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| elsewhere: the coffee shops and diners
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| | had come to love, toppings were added:
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| where adolescents gathered and food was
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| | more kinds of cheese, butter, relishes
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| only a platform for the real business of
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| | and dipping sauces. And everything was
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| talking, bonding, and flirting. We drank
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| | still primarily fried: breakfast,
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| cola and root beer and discovered
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| | burgers, chicken, potatoes. Even high
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| sundaes, pizza and french fries. But real
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| | quality, frequently-changed deep fry oil
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| food was what we ate at home.Later, we
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| | is loaded with calories to be deposited
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| moved on to the pale imitation of food
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| | on our waistlines, hips, and internal
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| represented by college cafeterias and
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| | organs.Fast food has taken us out of the
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| underground cafes that were heavy on
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| | kitchen into a world where the demand for
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| music and political rebellion and light
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| | productivity makes us work harder and
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| on the menu. We returned home for the
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| | longer and steals away any notion of
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| holidays and again ate real food, as good
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| | spare time. We run to keep pace with a
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| as we remembered. Some of us moved on to
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| | society spinning ever faster and we eat
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| the non-food of C rations and swore we'd
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| | on the run because to pause is to fail.
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| never enjoy eating again.We moved into
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| | Is there no escape? This is the
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| the world of work: automats and deli
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| | Twenty-first Century -- returning to the
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| lunches or expense-account steak and
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| | food regimes of fifty or a hundred years
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| martinis where even the most exquisite
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| | ago is improbable. The old fashioned
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| fare took a back seat to table
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| | "made from scratch" meals require too
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| discussions. We married, moved into new
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| | much time and effort, except for special
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| homes, rediscovered the warmth and
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| | occasions, in our fast-paced,
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| intimacy of a family kitchen and embraced
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| | two-working-parents,
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| the delights of gourmet cooking, homemade
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| | long-work-and-commute lives.What we can
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| bread, and nouvelle cuisine.At the same
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| | do, if we seek to withdraw from the
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| time, just below our level of awareness,
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| | enormous herd of heavyweights, is to
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| the fast food industry started to blossom
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| | remember that the way to health,
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| into the billion dollar gorilla it is
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| | slenderness, delayed aging, and increased
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| today.At first, it was small hamburgers
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| | longevity has been demonstrated
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| and hot dogs with french fries and a
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| | repetitively by our little friend, the
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| drink. At first, it was an occasional
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| | laboratory rat.The secret is consistent,
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| visit to "get mom out of the kitchen." At
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| | prolonged, cheat-proofed, under-eating.
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| first, it was just something fast that
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| | Once that core concept has been adopted,
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| avoided interruptions in our race to the
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| | and completely internalized, the pathway
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| top.The menus expanded to encourage more
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| | to a new, thin you becomes clear: eat
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| frequent visits. Drive-Thrus that sat
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| | whatever you want but a LOT LESS. We're
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| closed and empty until noon suddenly
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| | not looking at the old adage of "eat
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| discovered how to make breakfast items
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| | moderately and move around a lot" because
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| that could be eaten at the wheel.
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| | we know, from experience, that it doesn't
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| Chicken, fish, and ribs were added, soon
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| | work. When I say a "lot less" I mean it.
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| followed by Mexican specialties, baked
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| | You may be eating three times a day, plus
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| potatoes, fried vegetables, and
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| | snacks. Cutting out a snack here or a
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| sandwiches. The burgers got bigger and so
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| | dessert there may eventually help you
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| did we.Somewhere, a brilliant light bulb
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| | lose weight - if you have twenty years to
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| exploded in an ad man's brain and
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| | invest in the attempt.Don't "cut back."
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| "Super-Size" was born. If a burger was
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| | Slash, sever, pulverize your portions. If
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| good, why not make it bigger for just a
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| | you eat three meals a day, change to
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| little more money? If fries are the staff
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| | eating just one. If you like to graze on
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| of life for American teenagers, why not
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| | six mini-meals or snacks, cut to two.
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| make the portions bigger? Why not make
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| | Reducing your overall intake by two
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| the best purchase value a whole meal,
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| | thirds should bring you into the zone of
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| combining everything the customer wants
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| | your actual daily needs. Yes, it would be
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| (and maybe something they don't)? Why not
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| | nice if you opted to make those reduced
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| Super-Size the whole meal and really make
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| | calories all highly nutritious but we all
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| money?Rather than an occasional
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| | know that you are going to eat what you
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| change-of-pace, the Drive-Thru gradually
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| | are going to eat, no matter how much the
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| assumed a predominant place in our diets.
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| | health gurus nag you. So go ahead and eat
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| Astute marketers targeted their sales
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| | what you intend, just one third of your
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| pitches to the most responsive and easily
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| | usual rations.To keep your energy on an
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| manipulated niche of the population:
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| | even keel, you can spread your one meal
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| children. Tired, time-strapped parents
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| | throughout the day. If your usual lunch
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| yielded to tearful pleas to visit Ronald
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| | is a cheeseburger, fries, and a shake,
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| or Jack. And our children grew
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| | split it up: a shake for breakfast, a
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| fat.Teenagers, with their deep-seated
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| | burger for lunch, a dinner of fries and a
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| psychological preference to live in their
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| | slice of cheese. Are you then on a diet?
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| cars existed on a diet made up, almost
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| | Are you using your precious time on
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| exclusively, of fast food, turning up
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| | specialty shopping and food preparation?
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| their noses at the thought of a
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| | Do you have to think about what menu
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| home-cooked meal. Active and full of
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| | items fit into your prescribed weight
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| energy, they ignored the almost
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| | plan? No, none of these apply. You are
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| imperceptible puffiness that their intake
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| | simply eating the way you have always
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| triggered.What was there to worry about?
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| | done except one day of your prior food
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| The Drive-Thrus were a gift from heaven:
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| | plan now last three days. If you're
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| tasty food, fast access, car-proof
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| | worried about your health, take a
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| containers, cheap satiation.Then we woke
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| | multivitamin (funny, you weren't worried
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| up. We looked at a world where even the
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| | about your health on the same fare in the
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| average individual was clearly overweight
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| | past, were you?) If you are a tall,
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| and more than a third of us were obese,
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| | large-boned individual or you feel
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| even our children. In a culture obsessed
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| | (genuinely and persistently) faint, take
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| with the appearance of being thin, we
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| | a canned nutritional booster like
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| were become permanently, indisputably,
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| | Ensure.It is almost too simple and too
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| fat.The few earlier voices of criticism
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| | easy IF you have really internalized the
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| increased to a low roar. The tasty
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| | concept of under-eating and have adopted
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| creations of yesterday became the
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| | a "can do,will do," attitude - the key to
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| now-maligned culprits of our condition.
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| | everything.P. S. You'll save a lot of
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| To keep the money-machine viable, the
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| | money too!Virginia Bola is a licensed
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| fast food moguls adapted to the cries for
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| | psychologist and an admitted diet
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| change: the oil used for frying was
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| | fanatic. She specializes in therapeutic
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| trumpeted as unsaturated, salads appeared
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| | reframing and the effects of attitudes
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| on menus, substitute sides for french
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| | and motivation on individual goals. The
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| fries became available, and "Super-Size
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| | author of The Wolf at the Door: An
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| it?" was no longer the order taker's
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| | Unemployment Survival Manual, and a free
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| standard refrain.The industry breathed a
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| | ezine, The Worker's Edge, she recently
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| sigh of relief seeing that a few changes
| |
| | completed a psychologically-based weight
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| made everything all right and the world
| |
| | control book: Diet with an Attitude: A
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| could return to its infatuation with the
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| | Weight Loss Workbook.
|
