| Bottled water and bottled water delivery
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| | considered by many experts to be the
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| has grown in popularity in the
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| | highest quality best tasting water on the
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| Washington, D.C. metropolitan area in
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| | market today. The water is 99.9% pure
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| recent years. This popularity is due to a
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| | and, because of the addition of oxygen,
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| number of factors like poor municipal
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| | it has a fresh, light taste. - Product
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| water quality and a growing awareness of
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| | features - Customers in the market are
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| the role of good health in modern living.
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| | interested in product features that make
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| In addition there are a small number of
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| | the product safe and easy to use.
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| high quality water suppliers who have
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| | Features such as spill proof caps,
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| adjusted their product and service
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| | carrying handles and bottles made of safe
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| offering to the unique needs of the
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| | materials are required to be successful
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| marketplace. But marketing has come under
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| | in the Washington, D.C. and Northern
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| attack by municipal water suppliers and
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| | Virginia market. - Quality customer
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| other groups who have a vested interest
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| | service - Many large suppliers in the
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| in supplying lower grade municipal water.
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| | market give only lip service to the
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| Claims are made that bottled water is
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| | customer service needs of the customers
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| unregulated (not true for bottled water
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| | and respond slowly or not at all to
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| companies that engage in interstate
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| | customer requests and complaints.
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| commerce) or that bottled water is often
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| | However, there are good companies with a
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| nothing more than repackaged bottled
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| | culture of customer satisfaction that
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| water (partially true for even some large
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| | meets the needs of the market place. -
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| bottled water suppliers). Criticism is
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| | Supplier integrity - Some suppliers in
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| also levied against spring water in
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| | the market offer low loss leader pricing
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| bottles because of contaminated spring
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| | coupled with a long term contract and
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| water due to industrial and organic
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| | penalties for cancellation. At best this
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| pollution. These critical statements
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| | unfair to the consumer and at worst this
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| about the use and misuse of bottled water
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| | practice is unethical. Consumers are
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| marketing however are superficial and do
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| | urged to choose a water supplier with
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| not examine the real role of proper
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| | fair prices and without hidden charges.
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| bottled water marketing. In essence
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| | -Community support- Look for a company
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| marketing is nothing more that
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| | that includes giving back to the
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| identifying and segmenting consumers with
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| | community as part of its culture. Many
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| shared desires and needs and preparing
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| | companies are interested in selling
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| strategies to meet those shared desires.
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| | products only to the community and do not
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| Done right, marketing is more than spin,
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| | support community events or charities.
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| hype or puffing and true marketing
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| | Some suppliers, however, participate in
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| benefits all involved. Proper marketing
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| | supporting the Washington and Northern
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| of bottled water products must, at a
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| | Virginia community events as a matter pf
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| minimum address the following needs in
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| | policy. Washington D.C. and Northern
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| the market place. - Water quality - Since
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| | Virginia represent vibrant, growing
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| municipal water is terrible in both level
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| | communities that are health and family
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| of contaminants and odor and taste,
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| | oriented. Pure water is a part of this
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| bottled water suppliers must produce
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| | lifestyle. If you are choosing a water
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| contamination free water that tastes
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| | supplier, pick one that markets honestly
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| good. Purified water based on a
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| | and fairly and meets your needs.
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| distillation/oxygenation process is
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| | Marcus Stout is President of Element H2O.
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